The Lawn & Garden Performance Group, LLC specializes in bringing lawn and garden companies together through Mergers and Acquisitions, Strategic Alliances, and Business Partnerships. With more than 30 years experience in the lawn and garden industry, The Lawn & Garden Performance Group, LLC is who you need to help you through the selling or purchasing process. Whether you are looking to buy or sell a company, a brand or product, or if you are looking to acquire marketing rights, distribution rights or a strategic alliance, the Lawn & Garden Performance Group, LLC can assist in making the transaction efficient and profitable. We can help you determine which of these options is right for your company and assist you with integration after the sale.
The Lawn & Garden Performance Group, LLC gives companies the management and sales and marketing assistance they need to be competitive in the lawn and garden industry. Most new products fail because the product marketers didn't know about, or didn't pay attention to, the idiosyncrasies and pathways to marketing lawn and garden products. The Lawn & Garden Performance Group LLC, provides manufacturers with the tools it takes to successfully navigate the lawn and garden industry.
SPECIAL MARKET INFORMATION REPORT
A just released new study by Fredonia Group indicates US demand for lawn and garden consumables to rise 3.3% annually through 2016
According to the report, demand for packaged lawn and garden consumables is projected to increase 3.3 percent annually to nearly $9 billion in 2016. Gains will be boosted by the ongoing economic recovery and a rebound in residential construction activity following a decline of historic proportions. Moreover, the participation rate for lawn and garden activities is projected to increase following a downturn precipitated by the 2007-2009 recession.
Pesticides, fertilizers to remain largest segments
Pesticides and fertilizers will remain the largest product types in the lawn and garden consumables market. Volume increases for fertilizers will be driven by the recovery of the housing market, which will create demand for fertilizers used in conjunction with new lawn installations, as well as in rehabilitating lawns on properties that have been vacant for long periods of time. Product innovations such as specialized spreaders designed to fit precisely with fertilizer, seed and pesticide packaging will also boost advances, particularly among homeowners who are casual participants in lawn and garden activity.
The pesticide product mix will be influenced by concerns about user safety and long-term environmental impact. Such concerns will contribute to faster growth for natural and organic lawn and garden products, including pesticides.
Growing media, seeds, mulch to see good gains
Growing media, seeds, and mulch will see above average gains, based primarily on the overall recovery of the lawn and garden market, as well as the success of premium soil formulations. In addition, a trend toward larger garden and landscaping beds in order to reduce lawn sizes will provide opportunities for growing media. The rebound in new home construction will promote sales of grass seed for the installation of new lawns. However, a desire for smaller lawns, or at least less grass cover, will limit gains somewhat. A renewed interest in food gardening will also provide opportunities for seeds. Mulch will also benefit from renewed garden and landscaping activity, and is expected to post gains comparable to the overall average through 2016. The continued penetration of higher-value products such as colored and rubber mulch will be among the factors driving demand.
Western US to remain most significant regional market
Growth in each geographic region is expected to be an improvement over the market’s performance in the 2006-2011 period, during which both a recession and a collapse of the US housing market occurred. The Southern region is projected to register above-average gains, due to faster population growth created in part by in-migration from elsewhere in the US, a somewhat stronger economic performance, and a less developed professional market. The Western region will remain by far the most significant regional market for lawn and garden consumables, due to similar demographic advantages enjoyed by the South, as well as the large numbers of golf courses in California and other Western states.
The Truths, Myths & Secrets of Marketing Products in the Lawn & Garden Industry
The book was written for successful marketers of lawn and garden products (and those who want to be!) who are ready to move up a notch. “The Truths, Myths & Secrets of Marketing Products in the Lawn and Garden Industry” goes well beyond commonplace advice about how to get started in the lawn and garden industry or how to get to the next level. more...
Just Grow Up
Got a great new lawn and garden product? Do you want to introduce it with a big splash that causes waves rather than ripples? Do you think you have what it takes to penetrate the distribution barriers in the lawn and garden industry and survive in today’s competitive retail environment? more...
WANTED: For Acquisition or Merger
We have a Buy-Side client who is looking for an acquisition or merger of a company within the lawn & garden segment. Below is an outline;
• Manufacturing, importing or Distribution of lawn & garden products
• Product category is not important but there is no interest in a product that is considered a commodity.
• Geographic location is not a factor but the east coast would be a plus
• Prefer a company without a single customer representing more than 20% of revenue
• A company with patents, branded products or other intellectual property that is defendable is of special interest.
• A company with some or all products being sold in counter cyclical time periods will be given special attention
Ideal company will have a $3M to $7M in top line revenue and a 10%/12%+ Net income If you are interested in additional information on a CONFIDENTIAL basis: please contact:
Rick Pontz at rick@LGPG.com or call (480) 840-6023
WANTED: Power Equipment Related Product Company For Acquisition or Merger
Manufacturer and importer of power equipment with current distribution in N. America, S. America, Asia, Europe, and Australia. Is also a long term supplier to The Home Depot is interested in potential acquisitions within the lawn and garden industry that would complement current assortment of power equipment products and leverage their retail/distributor partnerships.
Ideal company will be under $25 million in Revenue and have a Positive Net Income.
If you are interested in additional information on a CONFIDENTIAL basis: please contact:
Rick Pontz at rick@LGPG.com or call (480) 840-6023 or visit our web site at www.lgpg.com