February 2009
Ken Clark, Editor in Chief,  Home Channel News, HomeChannelNews.com and The Big Orange Report, reviewed Chapter 2 of the “The Truths, Myths and Secrets of Marketing Products in the Lawn & Garden Industry” book written by Rick Pontz.  This chapter is titled “How to Sell Your Products to the Home Depot”.

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• In depth reporting on the new Home Depot Design center
• Store growth analysis from Chain Store Guide
• Trend reporting
• News and opinion

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The Truths, Myths & Secrets of Marketing Products in the
Lawn & Garden Industry by Rick Pontz.

This book was written for successful marketers of lawn & garden products (and those who want to be!) who are ready to move up a notch. “The Truths, Myths & Secrets of Marketing Products in the Lawn & Garden Industry” goes well beyond commonplace advice about how to get started in the lawn & garden industry or how to get to the next level. It acts as a practical day-to-day guide for marketers of lawn & garden products who already have a thriving business. The book is filled with down-to-earth advice and examples that highlight the truths and secrets of the lawn & garden industry while dispelling the industry myths. This book also shows you:

• How to sell to The Home Depot
• The Rules of Marketing Green
• How to Change your Prices Without Losing Customers
• What Wal*Mart Wants
• Are Patents Cost Effective? And How to Protect Them
• How to Discontinue Products the Right Way
• ”Do You Suffer from “Trade Show Deficit Disorder”?

To obtain your copy of the The Truths, Myths & Secrets of Marketing Products in the Lawn & Garden Industry click here.