The key to a successful launch of a product is visibility. The Lawn & Garden Performance Group, LLC will get your product in front of the trade press and consumer press to build awareness about your product.

Product visibility to your target market and creating awareness about your product is very cost effectively done through Public Relations. A Public Relations plan will be formulated and executed that will be based on your immediate and long term objectives, priorities, timeline and resources.

Types of services within Public and Media Relations include:

Creating a media kit including press releases, fact sheets, company biography, customer testimonials, and CD’s of high resolution photos of products. (The media kit may also be alternately used as an introductory information piece for the financial community, suppliers, manufacturer representatives, and prospects.)

• Story placement and promotion to targeted media
• Writing articles for publication
• Creation and execution of promotional events
• Tradeshow media management – promotion before, during and after the show to radio, television and print media
• Publishing a product category informational newsletter
• Sponsoring industry events, account events and industry educational programs
• Becoming an active participant in industry associations and programs

We work with the LGPG media database of lawn and garden industry trade media and garden writers. We are also members of the Garden Writers Association and the Mailorder Gardening Association and use their entities as vehicles to distribute information.

Marketing Communications
Communicating with your customers is critical to success. We can review existing communications/sales materials and/or create sell sheets, price lists, brochures, direct mail pieces, annual reports, and newsletters. Do you need a website or does your current website need some sprucing up? We will work with your webmaster to review and/or write website content and make layout recommendations for effective flow of information to your customers.

Advertising Services
We provide a media buying service specializing in lawn and garden trade publications and websites, consumer publications and "garden guru" radio shows, to most effectively and economically reach your customer. We will recommend types of publications, special interest/theme issues, and number of insertions in which to buy advertising based on your target market and budget and negotiate the best ad rate for your company.

Public Relations, Advertising and Marketing Communications Plans
We can create public relations, advertising and marketing communications plans for your company’s employees to execute. This plan would be created after determining what your marketing goals are both short term and long term and would include timelines for execution.